With PT. TBS Energi Utama Tbk's visionary transition into providing green energy for Indonesia, our goal is to create a comprehensive brand guideline that enables diverse usage across various mediums. Alongside revamping the logo, we will craft a new tagline, tone of voice, and content writing guidance, reflecting the client's commitment to a better future and engaging younger audiences. As the creative lead in my design studio Temma & Co, I take on the responsibility of ensuring a seamless and impactful transformation that aligns with their new innovative vision.

The previous logo's infinity symbol holds immense significance to the client and we retain this iconic element in our revamp. To ensure versatility and legibility across diverse mediums, we craft meticulous guidelines for color gradients and proportions, empowering seamless adaptability. Our revamped version presents a refreshed colour palette and refined typeface, elevating the logo's impact and visual appeal. The logogram is skillfully integrated throughout the brand, serving as a versatile container for information, a frame for photography, or an expressive ornamentation, amplifying the brand's dynamic essence.

As the company pioneers electric vehicles and modernizes its image, we infuse the identity with dynamic elements and a fresh color palette while paying homage to the previous brand colours. The revamp aims to forge stronger connections with a younger audience, resonating with their aspirations for a sustainable and prosperous future. We developed a new look for the company's website alongside our partner developer at Baezeni. To effectively convey the company's vision and activities, we meticulously develop guidelines for photography and graphic elements. In parallel, we craft a series of user-friendly templates for presentations, promotional materials, social media, and business stationeries, streamlining the creation process and ensuring a cohesive brand image.

Our paramount priority lies in delivering a seamless experience to both design-savvy and non-design-savvy individuals. Our platform of choice enables effortless editing by TBS Energi's in-house design team for future use. To facilitate accessibility, the brand guideline comes with a comprehensive library of assets, ensuring swift access to each template and corresponding elements via an online repository. This accessibility empowers the team to maintain brand consistency and elevate the brand's influence effectively.