About Me
hero image

Hi, I’m Silvana Novia Sari,

I'm an Indonesian designer, based in Toronto.

I work at the intersection of research and design, using inquiry as a way to make sense of complexity and guide thoughtful design decisions. With a background in branding and product design, I use research to uncover insight, shape direction, and translate ideas into clear, compelling visual narratives. Design, for me, is a sense-making practice, one that turns systems, data, and lived experiences into accessible and meaningful outcomes.

I’ve worked across SMEs, public organizations, NGOs, and startups, collaborating with multidisciplinary teams to move from insight to action. Collaboration and co-creation are central to my process, not just for what they produce, but for the shared understanding and trust they build along the way.

Experience

OCAD University Visual Analytics Lab
Design Researcher
2023-Now
RBC Centre of Emerging Artists & Designers
Design Researcher & Graphic Designer
2023-2024
Toronto Transit Commission
Design Researcher
2023
Temma & Co
Owner & Art Director
2020-2022
Umara Group
UX Designer
2019-2020