The Seed Fund for Creative Entrepreneurs offers OCAD U students and recent alumni an exclusive opportunity to secure up to $6,000 in funding to launch or grow their creative businesses. Open to all forms of creative enterprises, the fund is designed to support and nurture innovative ideas. The 2024 Seed Fund draws inspiration from the concept of a seed blooming into a full-fledged flower—symbolizing how this funding can empower students' and alumni's businesses to thrive and flourish
The branding and promotional materials for the 2024 Seed Fund fully embrace the concept of growth and transformation. The logo draws inspiration from the shape of a seed, representing the start of a journey. Social media posts and introduction videos, broadcasted across OCAD University, feature motion graphics of flowers blooming, infused with kaleidoscopic elements. These visuals symbolize the dynamic nature of entrepreneurship and the fusion of diverse ideas fostered through mentorship and collaboration opportunities offered to the finalists.