BAS is a family-run company set on the edge of Semarang, Indonesia. Their garment machinery rental service has been around since the 1970s, being an intimate part of the owner's life. They believe their success is due to their involvement, hospitality, and attention towards each of their customers. BAS wanted to rebrand their image towards a more modern audience while still maintaining their heritage as they are relaunching their company.

The brand's color palette boasts the experience and uncompromising quality of their service. The copper and blue color are taken from the original company logo, to maintain its classic and elegant touch, while the classic sewing machine icon represents the company’s first core product. The logo mark we created contains both the full name and the abbreviation of the company (B.A.S), which can be combined or used separately.